(t) "We use our own version of Myriad and Minion for display type and Imperial for body type"
(Tim Frank, del diario norteamericano South Florida Sun-Sentinel y de News Page Designer)
What is the type...
1) You frequently use? (Why?)
We use our own version of Myriad and Minion for display type and Imperial for body type. These are the fonts that paper has been using since it’s last redesign. We have been going through a system upgrade while doing our present redesign, so we have to use the same type for this phase of the redesign. We are down playing the Minion, which has a very traditional feel and are emphasizing the lighter weights of Myriad and Myriad condensed for a more contemporary feel that better reflects our market.
2) You prefer? (Why?)
I do like type with some character. For example, Mercury, by Hoefler & Frere-Jones, has a real angularity that is fun to use when you are using type as an art element. I also like the way the Guardian get’s so many voices from a single font.
3) You hate? (Why?)
Anything that comes with Microsoft software. Look at any PowerPoint presentation and you’ll know why.
